Game Changer Indonesia 2012

My name is Widyantoko Utomo, I’m a student in BINUS University, Jakarta, majoring in Industrial Engineering and Management Study. I’m on my 6th semester when I started my experience in British Council Skill For Employability Challenge. I would say that I’m lucky to be able to experience this unique program created by British Council in collaboration with Impact Factory that offers great experience and opportunity for us to understand how it’s like to be in an actual environment of a workingplace that we might possibly going to face as we graduate from university.

The participant of this program are actually limited to 40 chosen people divided in 8 groups that will get the chance to meet and being mentored by professional practitioners from across sectors to work on a project given by 5 well-known companies in Indonesia.

As each of group are assigned to a different company and working on different project, I’m sure that the experience discovered will be vary and unique. I’m personally assigned to work with Microsoft as my team’s incubator company and chosen to lead my team to handle the issue of Anti-Piracy Campaign. During the journey of us figuring out the campaign idea we have learned about a lot of things, we learn about how to properly do brainstorming, we learn about how to create a marketing campaign, how to initiate a movement, learn about the field facts of piracy act in Indonesia, and a lot of other things. We also met and connected to new people, from the people working and helping us in the company we are being placed, expertise and practitioners that are willing to assist us during our challenge assignment here, also practitioners we met outside this program as well. Those experience has helped us gained insight and ideas to learn about problem solving, and provide a solution to our environment.

There are things that are happened according to how we expect it would be and there are things that happen contrary to that and it teach us to be tougher in facing problems and improve our problem solving skill. It has been a great journey this whole project was, it has equipped us to be more prepared in facing the real working environment and for that I am really thanking the British Council and Impact Factory and to all patrons mas Ricky Suhendar, mas Dolly Lesmana, mas Ario Pratomo, Rene Suhardono, mbak Miki Kitthika, and to people that are really kind to help us mas Handoko Hendroyono from Brand Gardener, mas Resha Adi Pradipta and mas Ridzky Novasandro from Microsoft Indonesia, and mas Ardantya Syahreza for the insights and assistance, deeply appreciate and thanking you all great peoplethat are involved in all the learning my team and I got during this assignment.

Kathy Beth Terry's videoclip with her nerdy look? Aha.

Might be true, but we're not talking about it for now. What we want to share you is....

*drumroll please*

(which happened at last Friday night, August 10th 2012!)

After all our hard work, since brainstorming, then ideas rejected, got frustated, until found new suitable concept for Microsoft anti-piracy campaign, we finally arrived at one of last step, that is: present our ideas to directors of Microsoft Anti-Piracy Division.

We prepare so much for this presentation, because none of us want to disappoint the Division and regret each other for every mistakes we might made. Eventhough lack of sleep because we made presentation slides until midnight, no one is complaining. We even prepare a flash video to make our ideas more visual. Tired, of course. We just hope, all of our efforts will impress the team at next day.

And when the day has come, just imagine how afraid yet excited we are!

Together, five of us went to Microsoft office at almost 4 o'clock. Mas Resha, our mentor greet us and told that we will use other Microsoft meeting room. More important is, we finally can see who are people behind Microsoft's Anti-Piracy Division! The campaign itself, we call it "Lindungi Kreativitasmu!". Sounds cool, eh?

What amaze us, are facts about piracy itself that we got from them. We don't know before that a mall in Jogja, declares that it will sell only genuine things! No one who use piracy things can enter the mall. Wow. And many more facts!

Took around one hour for us to present and discuss together about our ideas with the division. After some feedbacks and successfully finished it, we grateful that the division like our ideas. Thanks God! Everything has been paid-off! We feel like we've just lifted a rock mountain, actually. Hahaha.

To end this wonderful Friday, we have a breakfasting session together at Pacific Place. Still in euforia, and don't want this day will over.

Here's our photo with the Microsoft Anti-Piracy Divison team: